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Talking about how to influence people behavior, it is well known that the context in which a message is delivered has a massive impact on...

Want to come across more human? Use handwritten typefaces! Manufacturers increasingly emphasize humanness in their packaging design by...

Jealousy As A Trigger To Unique Product Preferences Jealousy in private life can hover to a more general goal concept. Therefore, create...

Front of package nutrition icons can influence buying behavior when comparing to other items. Therefore package icons need to be easily...

Consumer products companies throughout the world are waking up to a profound new finding: The best way brands can grow over the long term...

1. Why Dominance Sells A while ago we published an article about the Abercrombie effect, which stated that male customers’ preference for...

Costly Curves? Why Human-Like Shapes Increase Spending And How To Deal With The Ethics Behind This Neuromarketing Principle: Exposure to...

The following articles outlines 15 fascinating examples of neuromarketing in action. ​​​​​​​​​Neuromarketing is taking the world by storm...