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Byron Sharp• 1erProfessor of Marketing Science, Director Ehrenberg-Bass Institute

A great TED talk from Terry Wu, Ph.D. illustrating some of the principles underlying the "Commercial Effectiveness Program" that we have...

How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals...

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop?...

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that...

It is a myth-busting book, in the tradition of classic scientific discoveries. Unlike most business books it's based on extensive data,...

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you...

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers...

The phenomenal New York Times Bestseller by Nobel-Prize-winner Daniel Kahneman, Thinking Fast and Slow, offers a whole new look at the...

Talking about how to influence people behavior, it is well known that the context in which a message is delivered has a massive impact on...

Want to come across more human? Use handwritten typefaces! Manufacturers increasingly emphasize humanness in their packaging design by...

Jealousy As A Trigger To Unique Product Preferences Jealousy in private life can hover to a more general goal concept. Therefore, create...

Front of package nutrition icons can influence buying behavior when comparing to other items. Therefore package icons need to be easily...

Consumer products companies throughout the world are waking up to a profound new finding: The best way brands can grow over the long term...

1. Why Dominance Sells A while ago we published an article about the Abercrombie effect, which stated that male customers’ preference for...

Costly Curves? Why Human-Like Shapes Increase Spending And How To Deal With The Ethics Behind This Neuromarketing Principle: Exposure to...

The following articles outlines 15 fascinating examples of neuromarketing in action. ​​​​​​​​​Neuromarketing is taking the world by storm...