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How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals...

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop?...

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that...

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you...

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers...

The phenomenal New York Times Bestseller by Nobel-Prize-winner Daniel Kahneman, Thinking Fast and Slow, offers a whole new look at the...