The following articles outlines 15 fascinating examples of neuromarketing in action. Neuromarketing is taking the world by storm and has been utilized by almost every major company and university in some way or form. Despite such a widespread influence on the marketing world, many people do not know exactly what neuromarketing is, or how it can be used effectively. The following articles outlines 15 fascinating examples of neuromarketing in action. This blog post has been updated by popular demand, and has been expanded to give you an even clearer idea of neuromarketing in action. 1. The Importance of Eye Gaze It is old news that ads that include people are much more effective than those that do not. In particular, images and videos that include babies tend to attract longer and more focused attention from potential customers. Advertisers have long attempted to boost sales for baby products using close ups of adorable baby faces – with the help of eye tracking technology they have identified that this alone is not enough. Researchers discovered that when the infant looks face on, viewers will be far more focused on the baby's face to the detriment of focusing on the ad content. However, if the infant is directing its gaze at the product or text then the viewer will in fact focus on the advertising content. Takeaway: As a result of such findings advertisers have now taken on board that although baby faces are popular among consumers, they also make sure that the baby is looking at what they want the consumer to buy. Read more about the study here. 2. Using Effective Packaging We all know the feeling of being drawn to particularly striking or attractive packaging. Advertisers have always known that it's not always what's inside that counts, but neuroimaging has managed to take this to a whole new level. Brands such as Campbell's and Frito Lay have used neuroimaging to reimagine their packaging. In studies, customers were shown packaging with their responses recorded as positive, negative or neutral. In addition, they were interviewed extensively in relation to color, text and imagery. This research revealed that customers are drawn to more vibrant packaging and prefer shiny materials. It also revealed that customers are less attracted to packaging depicting "healthy" ingredients such as the potatoes previously depicted on Frito Lay packets. Takeaway: Neuromarketing techniques are being employed extensively to redesign packaging and presentation. To read more about the study above (and some other interesting studies) check out this link. Read complete article on: https://imotions.com/blog/neuromarketing-examples/
Author : Philip Mahler
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